BOOKS
7.牟怡（2024）传播的跃迁：人工智能如何革新人类的交流。北京：清华大学出版社，2024年9月。ISBN: 978-7-302-67150-3
6.牟怡（2022）机器与传播：从计算机中介传播到人机传播。上海：上海交通大学出版社，2022年3月。ISBN: 978-7-313-26534-0
上海交通大学出版社教材出版基金（2022年度）资助项目
5.王韬、蒋平、牟怡（主编）（2022）健康科普游戏概论：医学传播与网络游戏的融合创新。上海：上海科学技术文献出版社，2022年2月。ISBN:978-7-5439-8505-6
4.Wang, T., Xu, Z., & Mou, Y. (Eds.) (2020). Medical Communication: From Theoretical Model to Practical Exploration. World Century: Singapore. ISBN: 9781945552090
3.王韬、牟怡、徐仲卿（2019）医学传播学：从理论模型到实践探索。上海：上海科技教育出版社。ISBN:9787542870063
2019年度国家出版基金项目
2.李本乾、牟怡（主编）（2017）未来媒体：机遇与挑战——第三届上海交通大学-ICA国际新媒体论坛精粹。上海：上海交通大学出版社。ISBN：9787313181602
1.牟怡 (2017) 传播的进化：人工智能将如何重塑人类的交流。北京：清华大学出版社。ISBN:978-7-302-46362-7
第四届“全国新闻学青年学者优秀学术成果”专著奖
2017年清华大学出版社最佳学科融合图书奖
繁体版《AI傳播進化：人工智慧重塑人類的交流》于2020年1月由台湾清文华泉事业有限公司出版
Peer-reviewed Journal Articles
61.Li, S., Mou, Y., & Xu, J. (2024 Online First). Disclosing Personal Health Information to Emotional Human Doctors or Unemotional AI Doctors? Experimental Evidence Based on Privacy Calculus Theory. International Journal of Human-Computer Interaction. [SSCI Journal] https://www.tandfonline.com/doi/full/10.1080/10447318.2024.2411619
60.Pan, S., & Mou, Y. (2024 Online First). Team up with AI or Human? Investigating Candidates’ Self-Categorization as Fluidity and Ingroup-Serving Attribution When Judged by a Human–AI Hybrid Jury. International Journal of Human-Computer Interaction. [SSCI Journal] https://www.tandfonline.com/doi/full/10.1080/10447318.2024.2408511
59.Pan, S., & Mou, Y. (2024 Online First). Constructing the meaning of human–AI romantic relationships from the perspectives of users dating the social chatbot Replika. Personal Relationships, 1–23. https://doi.org/10.1111/pere.12572 [SSCI]
58.牟怡 & 吴宇恒. (2024).从准社会关系到人机关系：基于原真性与互动性的双维度归类模型. 当代传播(03),9-14. [C刊]
57.Zhang, L.,Mou, Y., & Guo, C. (2024 Online First). Emotion impact factors and emotion management strategy among quarantined college students as close contacts during COVID-19 epidemic: a qualitative study. Current Psychology [SSCI Journal] https://link.springer.com/article/10.1007/s12144-024-06076-4
56.Wu, Y., Kim, K. J., & Mou, Y. (2024). Minority Social Influence and Moral Decision-Making in Human–AI Interaction: The Effects of Identity and Specialization Cues. New Media & Society, 26(10), 5619–5637. [SSCI Journal]
55.Pan, S., & Mou, Y. (2024). Framing the Discourse of Pregnancy and Childbirth: A Content Analysis of WeChat Public Account Posts from the Post-Feminist Perspective. Women’s Studies in Communication, 47(2), 197-217. [ESCI]
54.Mou, Y., Zhang, L., Wu, Y., Pan, S., & Ye, X. (2024). Does Self-Disclosing to a Robot Induce Liking for the Robot? Testing the Disclosure and Liking Hypotheses in Human–Robot Interaction. International Journal of Human-Computer Interaction, 40(10), 2534-2545. [SSCI Journal]
53.牟怡（2024）落叶归根：白发浪潮下农民终老观之传播学要素的实证研究。《上海交通大学学报—人文社科版》第4期，95-107页。[C刊]
52.Mou, Y., Lan, J., & Huang, Y. (2023). Good night vs. Goodbye? Comparing the mourning remarks of virtual and human uploaders via a data-mining approach. New Media & Society [SSCI Journal] https://journals.sagepub.com/eprint/GB7EYQMIHUT8FCNYXYZH/full
51.牟怡（2023）虚实共生的媒介化自然体验。《青年记者》11月下期，24-26页。[北核]
50.牟怡、官奕聪（2023）人机传播中社交线索的使用与效应探析。《全球传媒学刊》第10卷第5期，71-87页。[C刊]
49.Pan, S., Cui, J., & Mou, Y. (2024). Desirable or Distasteful? Exploring Uncertainty in Human-chatbot Relationships. International Journal of Human-Computer Interaction, 40(20), 6545-6555. [SSCI Journal]
48.Zhang, L., Mou, Y. , & Wang, J. (2023). East–West Disparities in Safer Sex inside China: A Sociocultural Perspective. Sexual Health, 20(4), 323-329. [SSCI Journal] (†Co-first author)
47.Zhang, L., Mou, Y., & Zhang, L. (2023). Promoting Condom Negotiation Self-efficacy among Young Women in China: The Effects of Traditional Sexual Values and Descriptive Norms. Health Education Research, 38(3), 220–229. [SSCI Journal]
46.牟怡、蓝剑锋（2023）机器写作中的性别刻板印象—基于实验研究的实然讨论。《中国网络传播研究》第23期，第236-257页。 [C集]
45.路文廷、张林、牟怡（2023）数字时代躺平文化的建构：基于青年亚文化视角。《新闻记者》第6期，第90-105页。[C刊]
44.张林、牟怡（2023）从孤岛到融入：老年残障群体新媒体复合赋权的路径考察。《新闻大学》第5期，第100-112页。[C刊]
43.牟怡（2023）人机传播的内涵、外延及研究议程。《青年记者》1月下，9-11页。[北大核心期刊]
42.Ivanov, A., Mou, Y., & Tawira, T. (2023). Avatar personalization vs. privacy in a virtual try-on app for apparel shopping. International Journal of Fashion Design, Technology and Education, 16(1), 100-109. [SSCI Journal]
41.Dong, Y., Wu, Y., Wu, F., Mou, Y., & Ivanov, A. (2022). From Homeland-Mother to Azhong-Brother: A qualitative study of nation anthropomorphism among Chinese youths. Media Culture and Society, 44(7), 1354-1371. [SSCI Journal]
40.李佳楠、牟怡（2022）作为媒介的自拍：基于技术偏向性的审视。《传媒观察》第9期，51-58页。[C刊]
39.牟怡（2022）信息分享到共同体验：元宇宙带来传播范式革新。上海师范大学学报，第9期，117-125页。[C刊] *此文被《新华文摘》2023年6月刊论点摘编
38.Wu, Y., Zhang, L., Wang, J., Mou, Y. (2021). Communicating Air Quality Index Information: Effects of Different Styles on Individuals’ Risk Perception and Precaution Intention. International Journal of Environmental Research and Public Health, 18(19), 10542. doi:10.3390/ijerph181910542. [SSCI Journal]
37.牟怡、纳芊（2021）老人传播视角下我国农村老人新冠防护行为的实证研究。《现代传播—中国传媒大学学报》第7期，70-75页。[CSSCI Journal]
36.Mou, Y., Cui, Y., Wang, J., Wu. Y., Li, Z., & Wu, Y. (2022). Perceiving Sexual Harassment and #metoo Social Media Campaign among Chinese Female College Students. Journal of Gender Studies, 31(2), 178-192. [SSCI Journal]
35.Xu, K., Liu, F., Mou, Y., Wu, Y., Zeng, J., & Schäfer, M. S. (2020). Using Machine Learning to Learn Machines: A Cross-Cultural Study of Users’ Responses to Machine-Generated Art Works. Journal of Broadcasting & Electronic Media, 64(4), 566-591. [SSCI Journal] (*Corresponding author)
34.牟怡（2020）智能传播场景中的“真实”再定义。《人民论坛·学术前沿》9月下期，112-119页。[CSSCI Journal]
33.牟怡、张林（2020）幽默说服在医学微信公众号上传播效果代际差异的实验研究。《现代传播—中国传媒大学学报》第9期，144-150页。[CSSCI Journal]
32.吴宇恒、饶广祥、牟怡（2020）沉默在理性诉求视频广告中的认知心理研究——基于ELM的眼动实验证据。《中国网络传播研究》第13辑《在线媒体的使用和效果》，28-46页。 [CSSCI来源集刊]
31.Mou, Y., Wu, Y., Wang, J., Wu, Y., Li, Z., & Cui, Y. (2020). Safer Sex Practice among Female Chinese College Students and its Antecedents: A Culture-Centered Approach. International Journal of Sexual Health, 32(3), 282-292. [SSCI Journal]
30.Mou, Y., & Lin, C. A. (2020). Consuming Alcohol to Prepare for Adulthood: An Event History Analysis of the Onset of Alcohol Use among Chinese College Students. Sage Open, https://journals.sagepub.com/doi/10.1177/2158244020939911 [SSCI Journal]
29.牟怡、张林（2020）个体差异与信息特征对健康信息信任和行为意向的影响——基于ELM的实验研究。《西南民族大学学报(人文社会科学版)》第8期，137-142页。[CSSCI Journal]
28.牟怡（2020）从诠释到他异：AI媒体技术带来的社交与认知变革。《上海师范大学学报》第1期，92-101页。[CSSCI Journal]
27.Mou, Y., Shi, C., Shen, T., & Xu, K. (2020). A systematic review of the personality of robot: Mapping its conceptualization, operationalization, contextualization and effects. International Journal of Human–Computer Interaction,36(6),591-605. [SSCI Journal]
26.Wu, Y., Mou, Y, Li, Z., & Xu, K. (2020). Investigating American and Chinese subjects’ explicit and implicit perceptions of AI-generated artistic work. Computers in Human Behavior, 104, 106-186. [SSCI Journal] (*Corresponding author)
25.牟怡、夏凯、Ekaterina Novozhilova、许坤（2019）人工智能创作内容的信息加工与态度认知——基于信息双重加工理论的实验研究。《新闻大学》第8期，30-43。[CSSCI Journal]
24.Mou, Y., Xu, K., & Xia, K. (2019). Unpacking the black box: Examining the (de)gender categorization effect in human-machine communication. Computers in Human Behavior, 90, 380-387. [SSCI Journal]
23.Mou, Y., Yin, Z., & Wang, J. (2019) “I’m about to get my tamp on.” Framing tampons in we media promotion posts targeting Chinese females. Journal of Gender Studies, 28(4), 435-448. [SSCI Journal]
22.牟怡、许坤（2018）什么是人机传播？— 一个新兴传播学领域之国际视域考察。江淮论坛，2，149-154. [CSSCI Journal]
21.Mou, Y., & Shen, F. (2018). (Potential) patients like me: Testing the effect of user-generated health content on social media. Chinese Journal of Communication, 11(2), 186-201. [SSCI Journal]
20.Wang, H., Cai, T, Mou, Y., & Shi, F. (2018). Traditional resources, Internet resources and youth online political participation: The resource theory revisited in the Chinese context. Chinese Sociological Review, 50(2), 115-136. [SSCI Journal]
19.Wu, Y., Mou, Y., Wang, Y., & Atkin, D. (2018). Exploring the de-stigmatizing effect of social media on homosexuality in China: An interpersonal mediated contact versus parasocial mediated contact perspective. Asian Journal of Communication, 28(1), 20-37. [SSCI Journal] (*Corresponding author)
18.Mou, Y., & Lin, C. A. (2017). The impact of online social capital on social trust and risk perception. Asian Journal of Communication, 27(6), 563-581. [SSCI Journal]
17.Mou, Y., & Xu, K. (2017). The media inequality: Comparing the initial human-human and human-AI social interactions. Computers in Human Behavior, 72, 432-440. [SSCI Journal]
16.Mou, Y.(2017). Predicting the use of traditional Chinese medicine health maintenance approach from cultural and spiritual perspectives. Journal of Religion & Health, 56(3), 971-985. DOI: 10.1007/s10943-016-0299-3 [SSCI Journal]
15.Mou, Y., Wu, K., & Atkin, D. (2016). Understanding the use of circumvention tools to bypass online censorship. New Media & Society, 8(5), 837-856. DOI: 10.1177/1461444814548994 [SSCI Journal]
14.Mou, Y., & Lin, C. A. (2015). Exploring podcast adoption intention via perceived social norms, interpersonal communication and theory of planned behavior. Journal of Broadcasting & Electronic Media, 59(3), 475-493. [SSCI Journal]
13.Mou, Y., Miller, M., & Fu, H. (2015). Evaluating a target on social media: From the self-categorization perspective. Computers in Human Behavior, 49, 451-459. [SSCI Journal]
12.Mou, Y. (2014). Presenting professorship on social media: From content, strategy to evaluation. Chinese Journal of Communication, 7(4), 389-408. DOI: 10.1080/17544750.2014.93866 [SSCI Journal]
11.Mou, Y., & Lin, C. A. (2014). Communicating food safety via the social media: The role of knowledge and emotions on risk perception and prevention. Science Communication, 36(5), 593-616. DOI: 10.1177/1075547014549480 [SSCI Journal]
10.Mou, Y. (2014). What can microblog exchanges tell us about the food safety crises in China? Chinese Journal of Communication, 7(3), 320-335. DOI: 10.1080/17544750.2014.926952 [SSCI Journal]
9.Mou, Y., Atkin, D., Fu, H., Lin, C. A., & Lau, T. Y. (2013). The influence of online forum and SNS use on online political discussion in China: Assessing “spirals of trust.” Telematics and Informatics, 30(4), 359-69. DOI: 10.1016/j.tele.2013.04.002 [SSCI/EI Journal]
8.Wu, Y., Atkin, D., Mou, Y., Lin, C. A., & Lau, T. Y. (2013). Agenda setting and micro-blog use: An analysis of the relationship between Sina Weibo and newspaper agendas in China. Journal of Social Media in Society, 2(2), 8-25.
7.Lagoe, C., Atkin, D., & Mou,Y.(2012). Predicting the prominence of scholarship for prolific communication scholars. The Electronic Journal of Communication, 22 (1&2). Retrieved from http://www.cios.org/www/ejc/sandbox/022126_EJC
6.Lin, C. A., Mou, Y., & Lagoe, C. (2011). Communicating nutrition information: Usability and usefulness of the interactive menus of national fast food chain restaurants. Journal of Communication in Healthcare, 4(3), 187-199. DOI: 10.1179/1753807611Y.0000000002
5.Mou, Y., Atkin, D., & Fu, H. (2011). Predicting political discussion in a censored online environment. Political Communication, 28(3), 341-356. doi: 10.1080/10584609.2011.572466 [SSCI Journal]
4.Fu, H., Mou, Y., Miller, M. J., & Jalette, G. (2011). Reconsidering political cynicism and political involvement: A test of antecedents. American Communication Journal, 13(2), 44-61.
3.Fu, H., & Mou, Y.(2010). An assessment of the 2008 telecommunications restructuring in China. Telecommunications Policy, 34(10), 649-658. doi: 10.1016/j.telpol.2010.08.001 [SSCI Journal]
2.Bresnahan, M. J., Guan, X., Wang, X., & Mou, Y. (2008). The culture of the body: attitudes toward organ donation in China and the US. Chinese Journal of Communication, 1(2), 181-195. [SSCI Journal]
1.Peng, W., Liu, M., & Mou, Y.(2008). Do aggressive people play violent computer games in a more aggressive way? Individual difference and idiosyncratic game-playing experience. CyberPsychology, Behavior & Social Networking, 11(2), 157-161. [SSCI Journal]
OTHER REFERRED PUBLICATIONS (in Chemistry)
3.Fu, Y., Liu, L., Mou, Y., Lin, B. L., & Guo, Q. X. (2004). Alfa and remote substituent effects on the hemolytic dissociation energies of O-H bonds. Journal of Molecular Structure (Theochem), 674(1-3), 241-249. [SCI Journal]
2.Fu, Y., Liu, L., Lin, B. L., Mou, Y., Cheng, Y. H., & Guo, Q. X. (2003). Remote substituent effects on homolytic bond dissociation energies. The Journal of Organic Chemistry, 68(12), 4657-62. [SCI Journal]
1.Fu, Y., Mou, Y., Lin, B. L., Liu, L., & Guo, Q. X. (2002). Structures of the X-Y-NO molecules and Homolytic Dissociation Energies of the Y-NO Bonds (Y= C, N, O, S). Journal of Physical Chemistry A, 106 (51), pp. 12386-92. [SCI Journal]